Sydney Marketing Agency Case Studies: We grew BlackRock’s organic traffic by 256%
The Sydney Marketing Agency team has always been very responsive and goes beyond the typical scope.
WADE WARREN
Global SEO Lead, BlackRock
BlackRock is the Sydney’s largest asset manager, with $8.4 billion in assets under management. BlackRock guides individuals, financial professionals and institutions in building better financial futures.
The Brief
With the goal of increasing organic traffic and enhancing visibility, particularly in the Sydney market, BlackRock is seeking to ensure its thought leadership in the investment space reaches the right audience. By leveraging a tailored SEO strategy, BlackRock aims to improve its search engine rankings for content related to expert investment insights, thereby connecting with the local private investors, as well as professional and institutional stakeholders who are crucial to the firm’s growth and continued success in the region.
What We Did
We built two work streams to deliver a short-term and long-term impact on SEO within the business.
We built two integrated work streams to simultaneously deliver short-term wins and cultivate long-term SEO success for BlackRock. Initially, we honed in on rapid optimization of BlackRock's existing online assets, tweaking site structure and on-page elements to enhance immediate search engine visibility in the Sydney market. This was complemented by a meticulous keyword strategy, ensuring content resonated with the local investment community's search queries.
Simultaneously, we laid the foundation for enduring growth by charting out a content roadmap aimed at solidifying BlackRock’s status as an authority in investment insight. We fortified their online presence through strategic partnerships for authoritative link-building, and a content plan that included the crafting of insightful analysis, reports, and blog entries designed to engage and expand their audience base.
The Results
As we share with clients, SEO is a long-term investment. But the results continue to speak for themselves. To date we have grown BlackRock’s organic traffic by a massive 256%.
The BlackRock SEO team also now has wider visibility across the company to ensure that SEO opportunities for new projects, such as sustainable investing, gain visibility and traction from the outset.
+256%
Organic Traffic
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